Course length: ½ day
Who’s it for: Editors, art editors, deputy editors
What to expect: a bombardment of practical ways to improve your covers immediately
What’s covered
– marketing basics
– targeting readers
– purpose of your magazine
– emotional and practical reasons to buy
– what coverlines must do
– when to take risks
– using the web
John’s experience: 20 years as an award-winning editor on a huge variety of magazines