‘When previously cynical and weary editors come to the publisher enthusing and explaining their new cover concept, when the same bunch of people are planning better, thinking harder and talking to each other about making their titles better and when some of your marketing and circulation team and your directors come away from the course talking about how they now ‘get it’, you begin to understand how well presented and accessible John’s teaching is. Worth every penny and then some.’
Niall Clarkson, managing director, Bauer Media
‘John’s depth of editorial knowledge and leadership qualities have been very valuable in bringing tangible, fast results both in product development and as a coach and mentor. Highly recommended!’
John Hatjoullis, writer, Informa Healthcare
“John Westlake is a very good teacher. I have been inspired.”
Clive Garrett, editor, Warners Group Publications
“John’s seminar yesterday was really good. I have pulled out four great ideas that could have a profound effect on the way I look at content and front covers. Some I have lent towards already but John showed how to use the knowledge more effectively. All in all very useful.”
Rob McDonnell, publishing director, Warners Group Publications
“Just seen the front cover section of Young Writer in the factory… they’ve transformed it!! Most rewarding!”
Gareth Simkins, writer, Haymarket Publications
“I was very impressed with John and enjoyed the training very much. He is both approachable and informative.”
“I’ve completed the covers workshop and the features writing workshop with John. I thoroughly enjoyed each and learnt a lot from both. I’m now involved in the putting together of covers for one of the publications I work for and approach writing my features from a different angle – always striving to make them better and push them further. I’d recommend John’s courses – whether you’ve been in the industry a while or are new – it gives you a chance to step back from the day-to-day running of the mag and looking at things fresh – which is always good.”
Carli Smith, staff writer, Mortons Media Group
Dave Barham, editor, Warners Group Publications
“I’ll certainly be taking more time and putting more thought into my picture captions!”
Caroline Richards, writer, Informa Healthcare
“Very enjoyable course. I picked up some useful tips – especially how to improve opening paragraphs and write more concisely.”