Course length: ½ day
Who’s it for: Editors, art editors, deputy editors, publishers
What to expect: a usable template to execute a quick, cheap, effective revamp
What’s covered
– Deciding objectives
– Assessing staff
– Cheap focus groups
– Changes reader will notice
– Selling the differences on the cover
John’s experience: Has been involved in the relaunch or revamping of over 15 titles. Also has 20 years as an award-winning editor on a huge variety of magazines