Course length: ½ day
Who’s it for: Editors, deputy editors, features editors, news editors
What to expect: Practical techniques to get your website, Facebook page and Twitter feed driving magazine sales
What’s covered
– Assessment of your magazines current efforts
– Why magazines and websites are good at different things
– Efficient use of Twitter and Facebook
– Drawing up a strategy
John’s experience: three years working on motorcyclenews.com – the world’s largest motorcycle website and one of Bauer’s most profitable site.