Writing for the web

Course length: 1 day

Who’s it for: print journalists who want to hone their techniques for websites
What to expect: Lots of short presentations on key areas followed by writing exercises and immediate feedback. You will improve fast

What’s covered
– How users ‘read’ websites
– SEO myths and realities
– Web v print writing differences
– Usability basics
– Headlines
– Updating stories

John’s experience: Three years as news editor for motorcyclenews.com – the world’s largest motorcycle website.