Headlines, sells and captions

Course length: ½ day
Who’s it for: Editors, art editors, deputy editors, features editors, production editors, subs
What to expect: Short presentations followed by practical exercises based on your own magazine
What’s covered
– assessment of your magazine
– function of headlines
– why puns don’t work
– opening spreads
– how to write a brilliant caption
– action plan for your magazine

John’s experience: 20 years as an award-winning editor on a huge variety of magazines

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