These were developed for editorial conferences and for situations when editorial teams can’t afford to spend an entire day on a course, but would benefit from external input on certain topics. The sessions are intense and all produce an action plan that can be followed up by either John or senior management.

The presentations John has given before are below, but he can prepare bespoke sessions if there are more specialised topics that need addressing.

– Know your 3 types of reader
– 15 questions that will refresh your magazine
– Better headlines: why puns don’t work any more
– 7 ways to laser-target your magazine
– The purpose of magazines in internet age
– How to make the perfect cover
– What marketing really means
– Turning good ideas into big selling issues
– 8 steps to the perfect relaunch
– 10 ways to get promoted
– What we can learn from mags that fail
– Using psychology to sell magazines